Social/数字营销 服务
Our goal is to help other 金沙中国 departments create cost-efficient, powerful digital marketing campaigns to help enhance the university brand and engage with the community. Below is a list of some of the services available without cost to other 金沙中国 departments.
从头脑风暴到执行, if you have a major project or event that needs assistance, our digital team is here to help you. From selecting the right hashtags, 定义营销成果, and creating a cohesive outreach strategy, we will help you develop the most efficient way to promote your department/division.
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有创意的头脑风暴
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Digital storytelling and campaign integration
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Assistance with media buying/placement (脸谱网/Instagram Ads, 推特的广告, Snapchat广告, 谷歌广告)
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Distribution across official University’s channels
If you already have a digital marketing plan in place and you just need minor assistance with placement, 执行, 和分析, 我们可以帮助你. 例如, if you have a particular program you wish to promote in the short term (within 1-2 months), 我们可以帮助你 make sure you get the most out of your efforts.
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调度更新/后
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Creation and promotion of 脸谱网/Google events
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Assistance with ongoing promotions
If your department wishes to have customized reports on-demand about the web traffic your properties are receiving, 我们可以帮你. Our Google Analytics reports are done with Google Data Studio which means that you get direct access to the latest traffic and engagement numbers for your departmental website.
If your department has several social media channels and you wish to receive regular reports about your social media efforts, we can provide you with weekly and monthly analytics reports. Our social media reporting system aggregates multiple channels into one single PDF report that gets sent to your departmental email regularly. 查看示例报告.
Some of the channels we can currently track include:
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脸谱网页面
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推特
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Instagram
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LinkedIn
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YouTube频道
If you need help creating/registering your departmental social media accounts, we can take care of that for you. Currently, the following platforms are the most popular ones among our students:
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Snapchat
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Instagram
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脸谱网
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YouTube
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LinkedIn
If you have a campaign that you wish to track or need to keep track of how many times a PDF document has been downloaded, 我们可以帮助你 set up a short-URL tracking link and give you detailed analytics reports about the success of your campaign. We can also create tracking QR codes that students can scan on their mobile devices to be directed to your specific page/campaign. We currently offer two different kinds of tracking urls:
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金沙中国.LINK: Ideal for quick direct links and general campaigns.
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金沙中国.新闻: Any update that is newsworthy or relevant in the world of new media.
Are you trying to engage with your target audience? A social media contest can be just what you need! We can help you in the planning, development, and 执行 of your social media contest. All our contest options provide some level of moderation. We currently offer the following types of contests:
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定期电子邮件注册竞赛: Perfect if you need to collect emails for a raffle or to import them to a CRM system.
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照片上传比赛: Allowing your participants to directly upload photos to a page where people can vote on their favorite picture.
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Instagram比赛对公众参与很有帮助! Choose a hashtag and we can create a contest page that would allow your participants to post their pictures directly to their Instagram account and still participate in your contest.
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推特比赛: Similar to Instagram比赛s but for 推特. People can post directly to their accounts, and you can select the best/most engaging one to be featured on your contest page.
If your department has a particularly stunning facility or an event that would be great to have on a 360° virtual format, 金沙中国. We offer the following kinds of VR services:
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自定义VR导览: these tours can be embedded on your website and shared with the community. 我们使用一个叫做Round的平台. 我来主持这些旅行. 点击这里查看示例.
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360°的照片: Our 360 VR photos (also known as photospheres) can be shared directly to 脸谱网 and Google Plus. The photos can also be uploaded to a Google Maps listing if your department has one.
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360°视频: If there is a cool event happening in your department that would be great for an “immersive experience”, we can record a quick 360 video that can be hosted on our main YouTube or 脸谱网 account. 请看这个例子.